Social Media ExecutiveSupport the company’s digital presence by assisting in the execution of organic and paid social media initiatives through managing content calendars, scheduling posts, and tracking performance across all social platforms. The role ensures consistent, brand-specific messaging and adherence to visual and communication guidelines, while helping maintain an active, engaging, and trend-aligned presence across the platforms.Principal AccountabilitiesSocial Media Planning & Coordination: Coordinate with brand teams and agencies to consolidate and align content calendars across platforms. Ensure timely scheduling and consistent delivery of posts using social media management tools, while maintaining platform-specific best practices, brand voice, and visual identity.Content Creation & Copywriting: Liaise with content creators to develop visually appealing and engaging content formats—such as reels, carousels, stories, and static posts—that resonate with the target audience. Assist in drafting compelling captions, post text, and ad copy that align with brand tone and social media trends.Page Management & Optimization: Assist in ongoing optimization of company-owned pages on all social platforms. Ensure profile information, branding elements, highlights, and call-to-actions are consistently updated and optimized for visibility and engagement.Campaign Support & Asset Coordination: Collaborate with internal team or agencies to coordinate timely delivery of campaign assets and ensure they meet channel-specific formats.Social Audits: Conduct social audits and regularly monitor performance metrics such as reach, engagement rate, saves, and shares. Highlight high-performing content and recommend future content direction based on trends.Platform Intelligence & Trend Monitoring: Stay up-to-date with social media trends, emerging tools, and industry best practices to ensure the company’s online presence remains optimized and competitive.Required QualificationsBachelor’s Degree in a relevant field of studyMinimum 4+ years of experienceResult-oriented mindsetMarket intelligence awarenessExposure in managing multiple social media tools